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汽车维修为何却越来越难做?

来源:http://www.jnrunao.com/ 日期:2021-08-17 发布人:runao
有位汽车维修店主向我反映:现在的汽车维修生意是越来越难做了。很多人可能不解,为什么汽车数量越来越多,而汽车维修生意却难做呢?今天从四个层面来给大家分析一下。
A car repair shop owner told me that the car repair business is becoming more and more difficult. Many people may wonder why the number of cars is increasing, but the car maintenance business is difficult to do? Today, we will analyze it from four aspects.
从经营成本层面分析
From the perspective of operating cost
大家都知道随着城市化进程的加快,城市用地也变得紧张起来。当然,这也意味着城市用地租金的升高。另一方面,由于许多汽车维修店占地较大,因此租金成本也在翻倍增长。当然,可能有人要说了,可以选择租金较低的郊区。这种想法并没有错,但是汽车维修与车流量联系较大,没有车流量,更别提维修了。此外,用人成本、材料成本的上升也会导致经营成本上升,使得汽车维修生意难做。
As we all know, with the acceleration of urbanization, urban land has become tense. Of course, this also means an increase in urban land rent. On the other hand, because many auto repair shops occupy a large area, the rental cost is also doubling. Of course, some people may want to say that we can choose the suburbs with lower rents. There is nothing wrong with this idea, but car maintenance is closely related to traffic flow. There is no traffic flow, let alone maintenance. In addition, the rise of employment costs and material costs will also lead to the rise of operating costs, making it difficult to do automobile maintenance business.
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从市场竞争层面分析
From the perspective of market competition
以前可能在城区也就稀稀疏疏的几家维修店,而如今都是三五成群,甚至一条街式的维修店,这意味着行业竞争变得更激烈,使得汽车维修生意越来越难做。另外,一些维修店间也存在恶性竞争,不仅削弱了双方上升的空间,而且还使得行业规则更加不堪,维修生意越来越难做。
In the past, there may have been few maintenance stores in the urban area, but now there are three or five groups or even one street maintenance stores, which means that the industry competition has become more intense, making the automobile maintenance business more and more difficult to do. In addition, vicious competition also exists among some maintenance stores, which not only weakens the room for both sides to rise, but also makes the industry rules worse, and the maintenance business is becoming more and more difficult.
从汽车服务层面分析
From the perspective of automobile service
现在的汽车4S店,为了吸引用户,都提供各式各样的服务,甚至多达几年的基础保养服务,有些4S店还会提供上门维修服务。随着4S店维修服务的完善,将进一步增加汽车维修店的压力,使得其维修生意越来越难做。
In order to attract users, current 4S stores provide various services, even basic maintenance services for several years. Some 4S stores also provide door-to-door maintenance services. With the improvement of 4S shop maintenance service, it will further increase the pressure of automobile maintenance shop, making its maintenance business more and more difficult.
从用户层面分析
Analysis from the user level
主要体现在两个方面,一,现在的很多用户喜欢拿维修店来进行对比,从来不会根据维修后的效果或者零件考虑,只在乎价格。二,还有一些用户喜欢给维修师傅“指导”,明明是这个部件有问题,非得让维修师傅给他检查另一个部件。因此,来自用户的不理解,也使得维修生意越来越难做。
It is mainly reflected in two aspects. First, many users like to compare maintenance stores. They never consider the effect or parts after maintenance, but only care about the price. 2、 Some users like to give "guidance" to the maintenance master. Obviously, there is a problem with this part, so they have to ask the maintenance master to check another part. Therefore, the lack of understanding from users also makes the maintenance business more and more difficult.
其实,对汽车行业维修店来说,需要做的是提高自身服务的同时,不要再去恶性竞争,打价格战。而对汽车用户来说,也希望能对维修师傅多一分理解。
In fact, for repair shops in the automotive industry, what they need to do is to improve their own services and stop vicious competition and fight a price war. For car users, they also hope to have more understanding of the maintenance master.
此文关键词: 济南奥迪专修  

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